AFL Leadership

Rebecca Pfundheller
President / CEO

Rebecca Pfundheller (Becky) is founder, owner and CEO of AFL (Analytical Food Laboratories, Inc). For more than 25 years, AFL has been keeping people safe by providing analytical data for the consumer goods industries from concept to consumption, working with national, regional, and local clients in the food, pharmaceutical, dietary supplement, beverage, water, personal care and foodservice industries.

Since starting the company with a handful of clients, part-time employees and funding from her personal account, Becky has positioned AFL as an industry leader, not only regionally, but also with national brands. Integrally involved in sales, client relationships, hands-on training and industry leadership, Becky is well known and regarded as a leading expert in the analytical testing field. She has been involved in many industry associations including serving on the Texas Food Processors Association (TFPA) Board of Directors in 2012-current, 2005-2009 and 1993-2004 and was the 2014 Hall of Fame recipient. She also is active in the women-owned business organization (WBENC) and Women Presidents’ Organization (

Becky’s training began at the University of Iowa where she received a BS degree in microbiology. She worked for several different labs in the Chicago area where she grew up, and after relocating to the Dallas area with her husband, she held several more positions at regional labs before starting her own lab in 1992.

For those who know her, Becky’s ability to balance building a team of experts while retaining her role as motivator and inspirational leader is what sets her apart. In a fast-paced, highly technical and high-volume transaction business—where many samples are processed—her long-term commitment and positive spirit are evident at yearly events such as the holiday gift exchange, employee recognition, company picnic, and group outings. She is truly dedicated to her team, many of whom are like a second family. Her dedication to family continues with her husband of more than 30 years, who works alongside her at AFL. In addition, they have triples, currently attending 3 different colleges. But work and personal life is never far apart for Becky—she named her children after Salmonella—Samantha, Emma and Alec!

Colleen Villanueva
Director of Operations

Bio coming soon

Professional Experience

President/CEO, Analytical Food Laboratories, 1992 – Present
Laboratory Manager, Silliker Laboratories of Texas, 1991 – 1992
Laboratory Manager, Applied Microbiological Services, Inc. 1988 – 1991
Laboratory Manager, Food Tech, 1987 – 1988
Research and Development Microbiologist, Natural Technology, 1984 – 1987
Manager in Training, Professional Services Industries, 1984
Sterility Research Microbiologist, Baxter Travenol, 1982 – 1984

Professional Affiliations

American Association of Cereal Chemists
Associations of Official Analytical Chemists
Institute of Food Technologists
Longhorn Institute of Food Technologists; Executive Committee, 1994 – 1998
International Association for Food Protection
Texas Association for Food Protection
Research Chefs Association
Southwest Meat Association
Texas Food Processors Association
Board of Directors, 1995 – 1999, 2000 – 2004, 2012-
Women’s Foodservice Forum, 2011-
Women Presidents Organization, 2011-
WBENC, 2006-